Starting July 10, 2025, a major shift in social media discoverability is underway: search engines like Google and Microsoft Bing will automatically be allowed to index and display all public photos and videos from professional Instagram accounts in their search results. This update marks a significant departure from Instagram’s traditional “walled garden” approach, where most content was only viewable within the app itself What’s Changing? Automatic Indexing : All public content (photos, videos, Reels, and carousels) from professional Instagram accounts, businesses, and creators will be eligible to appear in search engine results by default Wider Reach : Content that was previously discoverable only through Instagram’s Explore tab, hashtags, or followers can now reach anyone searching on Google or Bing, even if they don’t use Instagram Eligibility : The update applies to professional accounts (business and creator) operated by users over 18 years old. Pers...
Starting July 10, 2025, a major shift in social media discoverability is underway: search engines like Google and Microsoft Bing will automatically be allowed to index and display all public photos and videos from professional Instagram accounts in their search results. This update marks a significant departure from Instagram’s traditional “walled garden” approach, where most content was only viewable within the app itself What’s Changing? Automatic Indexing : All public content (photos, videos, Reels, and carousels) from professional Instagram accounts, businesses, and creators will be eligible to appear in search engine results by default Wider Reach : Content that was previously discoverable only through Instagram’s Explore tab, hashtags, or followers can now reach anyone searching on Google or Bing, even if they don’t use Instagram Eligibility : The update applies to professional accounts (business and creator) operated by users over 18 years old. Pers...