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Instagram Opens the Gates: Public Professional Content Now Searchable on Google and Bing

Starting July 10, 2025, a major shift in social media discoverability is underway:   search engines like Google and Microsoft Bing will automatically be allowed to index and display all public photos and videos from professional Instagram accounts in their search results.  This update marks a significant departure from Instagram’s traditional “walled garden” approach, where most content was only viewable within the app itself What’s Changing? Automatic Indexing :  All public content (photos, videos, Reels, and carousels) from professional Instagram accounts, businesses, and creators will be eligible to appear in search engine results by default Wider Reach :  Content that was previously discoverable only through Instagram’s Explore tab, hashtags, or followers can now reach anyone searching on Google or Bing, even if they don’t use Instagram Eligibility :  The update applies to professional accounts (business and creator) operated by users over 18 years old. Pers...

Types of SEO and what they are really about

Search Engine Optimization (SEO) is a multifaceted field with various types and techniques aimed at improving a website's visibility in search engine results. Here are the main types of SEO: On-Page SEO: On-page SEO focuses on optimizing individual web pages to improve their search engine rankings. This involves optimizing content, meta tags, headers, and HTML elements. It also includes ensuring a good user experience by improving page load times and mobile-friendliness. Off-Page SEO: Off-page SEO is about activities outside your website that impact your search engine rankings. This includes building high-quality backlinks, social media marketing, influencer outreach, and online reputation management. Technical SEO: Technical SEO deals with the technical aspects of a website that affect its search engine performance. This includes optimizing site speed, improving website architecture, ensuring proper indexing, using schema markup, and implementing XML sitemaps. Local SEO: Local SEO...

A Step-by-Step Guide to Adding an Ads.txt File in WordPress for SEO Optimization

If you're a website owner looking to monetize your WordPress site through ad revenue, it's crucial to optimize your website for search engines while ensuring compliance with industry standards. One essential step in this process is adding an ads.txt file to your WordPress site. In this guide, we will walk you through the process of adding an ads.txt file in WordPress for SEO optimization and enhanced monetization. What is an Ads.txt File? Ads.txt stands for "Authorized Digital Sellers." It's a simple text file that helps advertisers verify the authenticity of your inventory and allows them to purchase ads directly from you or your authorized sellers. This file is essential for maintaining transparency in the digital advertising ecosystem, protecting your brand, and ensuring that advertisers are dealing with legitimate inventory. Why is an Ads.txt File Important for SEO? Adding an ads.txt file to your WordPress website is not just a compliance requirement; it also ...

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