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Focusrite Scarlett 2i2 (4th Generation) Review

 The Focusrite Scarlett 2i2 (4th Gen) is one of the most popular USB audio interfaces. It’s built for home studios, podcasting, streaming, singer-songwriters, and anyone who needs a reliable 2-in / 2-out interface with good preamps and solid conversion. Key Specs Two mic/line/instrument inputs.  Conversion: up to 24-bit / 192 kHz audio.  Preamps: Clean preamps with up to ~69 dB of gain on the 4th-gen model.  Dynamic range: ~120dB.  Unique features: Auto Gain and Clip Safe (4th-gen) — helps set input levels and avoid clipping.  “Air” feature: enhanced Air mode (presence + drive) to add character to vocals or instruments.  Build: Solid metal chassis, neat front-panel layout.  Monitoring: Direct button for monitoring (mono/panned) on 2i2.  Performance Sound Quality : Very clean, low-noise preamps. Reviewers note that the 4th-gen 2i2 sounds “smarter and cleaner” than previous generations.  Headroom : The ...

Instagram Opens the Gates: Public Professional Content Now Searchable on Google and Bing

Starting July 10, 2025, a major shift in social media discoverability is underway:   search engines like Google and Microsoft Bing will automatically be allowed to index and display all public photos and videos from professional Instagram accounts in their search results.  This update marks a significant departure from Instagram’s traditional “walled garden” approach, where most content was only viewable within the app itself What’s Changing? Automatic Indexing :  All public content (photos, videos, Reels, and carousels) from professional Instagram accounts, businesses, and creators will be eligible to appear in search engine results by default Wider Reach :  Content that was previously discoverable only through Instagram’s Explore tab, hashtags, or followers can now reach anyone searching on Google or Bing, even if they don’t use Instagram Eligibility :  The update applies to professional accounts (business and creator) operated by users over 18 years old. Pers...

Have Lush and Google Cloud AI are reinvented retail checkout?

  Lush, the cosmetics store, is making shopping easier and faster by using artificial intelligence (AI) from Google Cloud.  They have added a special camera system to their checkout tills (cash registers) that can quickly recognize products, even those without packaging or barcodes. How Does It Work? AI Scanning   - Instead of typing in product names or searching for barcodes, staff can now hold up any Lush product to a camera at the till. The AI instantly recognizes the item and adds it to your bill. Big Image Library   - The system uses a huge collection of over half a million product photos stored in Google Cloud. This helps the AI know exactly what each product is, even if it looks similar to others. Lush Lens App  - This technology started as a feature in the Lush Lens app, which lets customers scan products with their phones to learn more about them. Now, it’s built right into the store’s checkout system 2 . Why Is This Better? Faster Checkout  - Befo...

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